Born and raised in London and educated at the London School of Economics. Ran a number of teams in financial services back in London from the 1990’s to 2016. Moved to the US (Utah) and acquired the Massage Envy Ammon clinic in Oct 2016. My wife, Alice is a sports injury therapist and the motivation behind our wellness operations. Two kids, son born in the USA! Created the Flip & Twist and Yoga London brands in 2019 (5 months before the pandemic!).